Off I popped up into town this morning to meet with one of my lovely clients. I don’t have the opportunity to meet with my clients very often, but always welcome the chance to do so. Yes, the beauty of being virtual is that it’s not essential to meet the people I work with, but I do love to build relationships with my clients and there’s no better way to do this than a face to face meeting.

I’ve also rediscovered that Oxford Street, a place I used to looooove for shopping, is still a pleasure if you go at the right time. Early in the morning! And for a meeting place in the morning before the shoppers stop for lunch, the café at the top of House of Fraser is ideal – quiet, free wi-fi, and gorgeously decorated.

I was speaking with my client about all things social media, and we’ve discovered that for her business Pinterest is the way forward. As a designer, her business is all about the style with strong images that entice people to buy. So Pinterest is the perfect place for this. Added to that are the stats, such as:

  • Pinterest generates more revenue per click than Facebook or Twitter
  • People use Pinterest for inspiration to buy
  • Pinterest drives more traffic to websites than YouTube, Google+ and LinkedIn combined
  • It’s extremely viral – with more than 80% of “pins” which are “repins” – so whatever you “pin” will go on and on, spreading the word far and wide!

Like any social media platform, it takes time to master but there are some great people out there sharing tips and advice, a lot of which is available for free. If you’re already on Facebook and Twitter, then take a look at Pinterest too as it could be another great tool in your arsenal.

To learn more, take a look at Amy Porterfield who offers some great tips, or Melanie Duncan who offers free webinars.

Happy pinning!